Your brand displayed – living a second life, in store and at home.
Today, if the packaging of a product is highly functional, beautifully constructed or just extremely practical, it can easily have a second life that supersedes the life of a product. An attractive packaging design with a high-quality material can ensure your brand stands out in thousands of stores and millions of homes, without spending a single marketing dollar.
Jon Haag, Director Consumer Insights, talks to a purchasing agent/stylist about the growing trend of displaying packaging with products and how packaging is used as a styling tool to help sell homes.
“64% of consumers actually change products or brands just based on packaging”
Jon Haag, Director Consumer Insights at BillerudKorsnäs
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