How revolutionary design of cement packaging can be key to success on a commodity market
As a commodity product, cement have fierce market competition through the forces of supply and demand. This is why differentiation is so important. B2B buyers actually have a higher emotional investment in their provider than a B2C buyer – and knowing this, we also know that packaging design is a cornerstone in differentiation. Beyond pretty colors – a packaging that stands out from the crowd is a packaging that adds value, with improved functionality as a main aspect.
With packaging optimised for the supply chain, from filling to the point of consumption and recycling – it helps the customer brand become more sustainable – and the buyer to become a hero.