Packaging Sustainability Let’s not forget the millennials!
As the driving force behind changing a product, the millennial generation has a significant influence on the decisions made by the manufacturers of consumer goods. Their D.I.Y, decisive approach is disrupting, among other things, politics, the environment, and consumerism. So, what if you knew what millennials were interested in when it comes to packaging sustainability?
Watch Jon Haag, Director Consumer Insights, as he shares his insights from the new BillerudKorsnäs Consumer Panel 2017 report and talks to some millennials in Copenhagen about their interests in packaging sustainability.
“Consumers view their own role and participation in creating a sustainable future as crucial”
BillerudKorsnäs Consumer Panel 2017 report
Download the BillerudKorsnäs Consumer Panel 2017 report
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Key insights
- Millennials are more conscious about what they purchase
- Millennials are interested in packaging customisation
- Recyclable packaging is high on Millennials’ agenda
About BillerudKorsnäs Consumer Panel 2017
The survey was conducted online in May 2017 by Syno International / Cint on behalf of BillerudKorsnäs. A representative sample of 3,300 people based on age (18-65 years) and gender participated from 16 cities: Berlin, Delhi, Jakarta, Cairo, Karachi, Lagos, London, Los Angeles, Manila, Mexico City, Mumbai, New York, Paris, Shanghai, Stockholm and Tokyo. BillerudKorsnäs Consumer Panel and Packaging Sustainability Index is a recurring series of surveys to further explore citizens view on packaging sustainability globally and locally.