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- Unboxing sustainable packaging

In the third and final part of our unboxing series, Jon Haag, Director Consumer Insights at BillerudKorsnäs, unboxes sustainable packaging. Jon talks about the shift from plastic to cartonboard and why lightweighting can help reduce packaging’s environmental impact.

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"It’s more important than ever to show that sustainability is important for your brand story”

Jon Haag, Director Consumer Insights at BillerudKorsnäs

Make no mistake, the unboxing experience is giving consumers the chance to look at packaging through a microscope. The trend, essentially someone unboxing a product while being filmed, can be an effective way of showcasing your packaging.

Unboxing impact on packaging:

  • The better your packaging, the more likely it is to be commented on and remembered

  • For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer

  • Delivering a complete brand experience extends beyond the product itself

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Lightweight packaging octagon

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